RetailDive05/01/2026
$8,400 -> $8,900
Invoice true-upOne source of truth for every dollar of marketing spend.
Slate centralizes integrated ad platform spend and manual vendor spend with duplicate prevention, audit logs, and clean exports.
Total spend$142,380
Sources connected18
Needs review3
Spend sources
Owner + statusGoogle AdsIntegrated
Paid MediaSyncedRetailDiveManual Vendor
Demand GenReviewG2Manual Vendor
Marketing OpsReadyRecent corrections
Reason requiredG204/29/2026
$3,200 -> $3,050
Credit applied Duplicate check passed
Audit log current
CSV + Sheets export queued
Your paid media data is not just in ad platforms.
It is in vendor invoices, spreadsheets, manual notes, and one-off reporting files. Slate brings it under control.
Spend lives across disconnected systems
Manual vendor spend is inconsistent
Corrections happen without visibility
Reporting numbers are hard to defend
What Slate does
Slate governs the spend layer where source setup, manual spend, integrated spend, conflicts, corrections, and exports meet.
Centralize spend sources
Keep ad platforms, vendors, agencies, events, newsletters, and one-off sources in one governed ledger.
Import manual/vendor spend
Enter, paste, or upload spend without turning spreadsheets into the system of record.
Sync integrated spend
Bring Google Ads daily spend into canonical spend rows alongside governed manual sources.
Prevent duplicates
Catch duplicate source/date entries before they distort reporting totals.
Require correction reasons
Corrections are explicit, reasoned, and visible to the team.
Track every material change
Audit entries preserve actor, timestamp, source, date, old value, new value, origin, and reason.
Export clean reporting-ready data
Send governed spend to CSV or Google Sheets as an output for existing workflows.
A controlled workflow before reporting
Spend becomes reporting-ready only after source resolution, validation, conflict handling, and correction history.
Connect or create spend sources
Create manual sources or connect Google Ads as an integrated source.
Enter, paste, import, or sync spend
Capture platform spend and vendor spend in the same ledger.
Review validation and conflicts
Preview unknown sources, duplicate rows, and conflicting values before commit.
Correct with required reason
Every correction explains what changed and why.
Export to Sheets or CSV
Move clean, defensible spend data into reporting workflows.
Slate governs the spend layer before reporting tools consume it.
Keep your existing reporting workflow. Put a controlled, auditable spend layer underneath it.
| Tool | Where it breaks down | Where Slate fits |
|---|---|---|
| Google Sheets | Flexible but easy to fragment, duplicate, and overwrite without history. | Keeps spend governed before Sheets receives a clean export. |
| Connector tools | Good at platform data, weak on manual vendors and corrections. | Combines synced platform spend with controlled manual/vendor spend. |
| BI dashboards | Display numbers after the source data is already trusted or already broken. | Controls the spend layer before downstream dashboards consume it. |
| Revenue reporting systems | Built for downstream business reporting, not spend-source governance. | Makes marketing spend data defensible before it moves into reporting. |
Bring your marketing spend under control.
Centralize spend sources, govern corrections, and export clean data into the workflows your team already uses.